The campaign was staggering success – we ran with 31 offers and saw over 96k unique visits to the bespoke landing page.
It highlights how well these flash sale type offers can work and that being involved in a promotion like this can be positive for the brand / event, as they rewards fans, is ultra-limited so is unlikely to annoy existing purchases and benefits from being attached to the additional marketing we can put behind the campaign, including (in certain circumstances) ad retargeting.
Some Key Stats from the Campaign are listed below:
96,434 – Total Page Visits
£5K – Value of Marketing Support from Ticketmaster
12,126 – Total Tickets Sold (31 Events)
3,418 – Total Tickets sold through Affiliate Network
National Press Coverage for the Campaign across all media channels – picked up very well by the Mirror Group (TM Key Affiliate Partner)
Client feedback has been fantastic – not just on the incremental sales driven by the campaign, but the additional awareness and subsequent boosts in sales following the 24hr flash sale period.
We have a great offers team here at Ticketmaster, if you’d like us to support any upcoming offers, competitions, or would like to be involved in our next campaign please drop Jodie a note and we’ll be more than happy to assist – [email protected]
