SOBOM is a non-profit organisation which runs quarterly events for ticketing professionals, particularly those that manage the ticketing of shows in the West End. These events give them a chance to let their hair down and talk shop. The awards are nominated and voted for by all members of SOBOM with categories such as Theatre of the Year, Personality of the Year and of course Box Office of the Year, which this year was sponsored by Ticketmaster and won by the amazing team at The Apollo Victoria Box Office.
Ticketmaster were lucky enough to be involved in winning an award this year, taking home the Social Media Campaign of the Year with our friends at Cameron Mackintosh productions for the Hamilton On-Sale. It was a great surprise to be recognised by our peers in the industry for utilising social media platforms to their full potential in the lead up to and during tickets going on sale for Hamilton this year. Ticketmaster Social Media Manager Camille Ainsworth accepted the award along with Callum Hill from Delfont Mackintosh on the night.
Words by Annie Callaghan
