Summer of Live is a new campaign from Ticketmaster designed to encourage people to enjoy live entertainment throughout the warmer months, so it’s the perfect time to promote festivals, outdoor concerts and other live music events. It will run throughout summer and end in September.
As part of the campaign, we will take over the Offers page and have our very own Top 3 Deals of the Week. These deals will also appear on spotlights as well as in TicketAlerts. They will be the best bargains for our customers and can vary through all genres of events.
Make sure you’re part of this campaign and get in our Top 3 Deals of the Week by providing a compelling offer. It’s the perfect opportunity for you to capitalise and increase your revenues!
We will also be hosting 24-hour flash sales throughout the summer. Be sure to join in on the first Flash Sale which will be held on 12 May.
Both Summer of Live and the flash sales will be promoted with a full marketing campaign including, but not limited to, the below:
- Dedicated landing page
- Homepage takeovers
- Homepage spotlights
- TicketAlert Newsletter promotion – sent to over 8m
- Solus e-shot – 500k+
- Social takeovers
- Full social support across all channels – Facebook 208k, Twitter 170k, Instagram: 6k
- Blog coverage – 110k monthly unique visits
- Ad retargeting campaign worth £2.5k for the Flash Sale and £5k+ for Summer of Live
- Affiliates – increased focus with our 1.5k affiliate partners
- PPC – increased spend around relevant terms
- Online and outdoor media campaign worth up to £30k
Our flash sales have a proven track record
Just take a look at the results of our 2016 campaigns:
- Leap Day (on 29 Feb 2016) – 1,562 tickets sold with 20,189 splash page views
- Friday 13th (on 13 May 2016) – 12,126 tickets sold with 96,434 splash page views
- 24 June 24 Hours (on 24 Jun 2016) – 4,356 tickets sold with 47,959 splash page views
And take a look at these amazing in-depth results from our Friday 13th Flash Sale – our most successful flash sale to date:
To get in on Summer of Live, please email your Client Account Manager or [email protected].
