As we head towards our peak summer months, what better way to treat your fans than with a special offer for them to dive into?
As part of our Summer of Live campaign, our next 24-hour flash sale will be held on Friday 7 July 2017, which gives us just over two weeks.
The flash sale will be promoted with a full marketing campaign including, but not limited to, the below:
- Dedicated landing page
- Homepage takeovers
- Homepage spotlights
- TicketAlert Newsletter promotion – sent to over 8m
- Solus e-shot – 500k+
- Social takeovers
- Full social support across all channels – Facebook 208k, Twitter 170k, Instagram: 6k
- Blog coverage – 110k monthly unique visits
- Ad retargeting campaign worth £2.5k for the Flash Sale and £5k+ for Summer of Live
- Affiliates – increased focus with our 1.5k affiliate partners
- PPC – increased spend around relevant terms
- Online and outdoor media campaign worth up to £30k
Our last flash sale, held on 12 May, was a huge success with over 25,899 tickets sold. Just take a look at the results here!
To get in on Summer of Live and our 7 July flash sale, please email Holly Watson at firstname.lastname@example.org.
Due to the number of events, the deadline to get involved is Friday 30 June.
In London, we joined the fight on 4 February to raise money and awareness on World Cancer Day.