The team worked closely with her management Woof Music and booking agent CAA to coordinate a UK tour incorporating various promoters nationwide. The main focus was on TicketWeb’s exclusive 48-hour presale targeting existing and lapsed fans of Nash through a partnership that saw support and profile right across TicketWeb’s site and socials. The tour also benefited from marketing courtesy of official TicketWeb affiliate partner DIY Magazine.
Fans were able to purchase tickets to the London, Birmingham, Manchester, Glasgow and Leeds shows directly from a TicketWeb powered listings page for the tour, fully branded to fit with Kate’s website and new single 3am. Customers were driven to the page from a dedicated eshot which went to thousands of gig-goers on TicketWeb with propensity to buy Kate Nash tickets, plus the tour was top of TicketWeb’s weekly Music Alert which hits in excess of 800k recipients. The link was also featured in TicketWeb’s blog, Facebook and Twitter activity.
Off the back of the sold-out underplays a full UK tour was announced and shows went on sale via the existing branded listings page. DIY magazine ran a full-page ad in conjunction with TicketWeb.
Kate Nash is on tour in February 2017. Her single 3am is available now.
To work with TicketWeb and Ticketmaster on your tour, contact [email protected].
