Votes have been cast and counted, with Little Mix taking home the Best Live Act Award gong at this year’s O2 Silver Clef Awards. The accolade, sponsored by Ticketmaster and Live Nation, is the only award voted for by the public.
Mixers have proved their dedication, fighting off competition from the likes of Beyonce, Coldplay, Stormzy, and Take That. The result sees Little Mix storm ahead with over 50% of the total vote, joining previous winners One Direction, Arctic Monkeys, and Sir Paul McCartney.
“We can’t thank our fans enough for awarding us with the Best Live Act,” Little Mix say of their win. “To win in such company as these nominees, and be the first female act to take home the award is an incredibly proud moment for us. We have so much respect for Nordoff Robbins and the work that they do, it is such a wonderful charity. We really are so honoured to receive this award at the O2 Silver Clefs today.”
Little Mix are currently on a huge arena tour, taking in 60 shows across Europe, Australia and Asia. To date, they celebrate four UK No.1 singles, with over one billion YouTube and Vevo views.
“Ticket-selling phenomenon Little Mix made history by becoming the first and only group to win the X Factor, and thanks to their loyal fans, they are now the first female act to win the Best Live Act award,” says Ticketmaster UK MD, Andrew Parsons. “It was great to see the band make the shortlist for the second year in a row, and winning the award is thoroughly deserved.”
Little Mix were one of 10 artists shortlisted for the prize, handpicked by a panel of music industry experts.
They join fellow O2 Silver Clef Awards winners:
O2 Silver Clef Award: Dame Shirley Bassey
Raymond Weil International Award: Nile Rodgers
Amazon Outstanding Achievement Award: Blondie
Royal Albert Hall Best Group Award: Mumford & Sons
Jack Daniels Best Newcomer: Anne-Marie
Best Female Award: Emeli Sandé
American Express Icon Award: Phil Collins
Bose Innovation Award: Pete Tong
PPL Classical Award: Alexander Armstrong
The new owner of UK venue SWX is to work with local and national promoters to bring more live music to what it calls “the best 1,100-capacity room in Bristol”.