The storied Manchester venue has become TicketWeb's latest client, after more than 25 new MVT venues signed up to its Backline platform in the last 12 months.

TicketWeb, Ticketmaster’s indie ticketing platform for independent venues and promoters, has signed Night and Day Café, one of Manchester’s most famous music venues, the company revealed to IQ at Venues Day last week.

The 220-cap. venue (pictured) moving over from Dice to TicketWeb follows a year of strong growth for the latter’s Backline service, a joint venture between Venues Day organiser Music Venue Trust (MVT) and TicketWeb which serves as a way for small (sub-1,500-cap.) venues and promoters to sell tickets directly to fans through their own platforms.

Launched at Venues Day 2016, there are now more than 25 new MVT venues using Backline, said TicketWeb International’s director of marketing and artist services, Jon West.

“We have a special deal with MVT members with a capacity of 500 or below,” he explained, highlighting new Backline clients including the Booking Hall in Dover and the Brook in Southampton., meanwhile – a website and service by TicketWeb and MVT that has “rapidly become a hub for fans wanting to learn about their local grassroots music venues” – launched in July.

“It’s great to work with iconic venues from cities with a rich music heritage, but the other important part of what we do with MVT is recognising that live music exists outside major cities,” West continued. “It’s been really cool seeing these pockets of music, these cultural hubs that are at the centre of their local communities, and it’s really important to support them.”

As an example, West referred back to Steve Lamacq’s Venues Day keynote, in which the BBC radio DJ became noticeably teary as he talked about his “old stomping ground” in Harlow, Essex, where the town’s main venue, the Square, has been closed since last December.

TicketWeb, explained West, also plays an important part in Ticketmaster’s artist services division, with Sam Isles simultaneously serving as TicketWeb MD and VP of Ticketmaster artist services.

“Grassroots venues are the breeding ground for new talent,” he said. “Ticketmaster had its busiest day ever earlier this year, when Ed Sheeran’s stadium tour went on sale – but that story started long ago on TicketWeb in grassroots venues across the country, and that’s just another reason why these stages are so important to the whole music industry”.

This article was written by Jon Chapple and originally published on 20 October 2017 in IQ Magazine.

Image © Robert Wade

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