This winter we’ve created a holistic campaign designed to help customers discover great live entertainment across the festive season, help them find the perfect gift for Christmas and save the pennies with fantastic offers.
With winter all wrapped up, our customers can enjoy a season full of amazing shows, awesome gigs and festive cheer – and with our Black Friday offers also coming into the mix, we’ve given people plenty of things to look forward to in 2018 too!
The winter campaign will continue into January, helping our customers kick off the new year with tonnes of live entertainment opportunities as their fingertips – the campaign has been heavily promoted through our own channels with dedicated landing pages, social and homepage takeovers, spotlights, Solus eshots, blog and social coverage, TicketAlert newsletter placement, ad retargeting and PPC/affiliate marketing.
Plus, we’ve also been running a huge outdoor media campaign. Across London you may have spotted ads across the Underground (pictured above); we’ve also ran campaigns in Glasgow and Manchester, and in print publications including Time Out, Evening Standard, Metro, the Guardian and the Times. From 18 December, we’re also taking over the London Bus Network, too!
