Following long-standing partnerships at some of North America's biggest events, including Coachella, Lollapalooza and Austin City Limits, Front Gate will list the 12th edition of Latitude as its first major UK festival.
Front Gate Tickets, headquartered in Austin, Texas, was built with festivals in mind. This white label solution includes all of the functions a festival client requires – quick checkout options as well as the ability to upsell VIP experiences, group bookings, tiered pricing and more. Front Gate is an end-to-end ticketing solution that streamlines the fan experience while offering an unparalleled service to the client.
Optimised for both desktop and mobile, Front Gate’s customer focus runs through to its onsite capabilities with RFID integration for cashless payment solutions, quick and easy access control, and the ability to lead sponsorship activations to encourage fan engagement and data collection.
Sarah Slater, Director of Business for Music, Ticketmaster, said: “The UK is known for its rich and diverse music scene, and we are thrilled to be announcing the launch of Front Gate Tickets in such an important market for our business. It’s important to have the right ticketing platform for the right client – and with Front Gate tailored specifically to festivals, welcoming them to the Ticketmaster family was an easy decision. With the success it’s had in North America we are confident our customers will enjoy the Front Gate experience, and our clients will view this as an opportunity to reach a wider audience.”
The new owner of UK venue SWX is to work with local and national promoters to bring more live music to what it calls “the best 1,100-capacity room in Bristol”.