Ticketmaster has worked with all of the venues to create a ticket and access mechanic for the Iron Maiden’s The Book of Souls 2017 tour that allows fans fair access to tickets and strongly discourages their resale on the secondary market.
Where possible, venues will accept a paperless ticket with a credit card as proof of ID to enter the concert. In others, the name of the primary purchaser will be printed on the actual ticket.
On their website Iron Maiden announced: “We have been working with our UK promoter Live Nation and Ticketmaster to ensure that we can operate a paperless ticketing system, in full or in part, at all the UK venues we’ll play in 2017. We are also instigating a number of additional measures which we believe will directly help our fans to access tickets in the fairest, safest way and at the intended price.”
The campaign delighted the band and has attracted positive feedback from fans as well as Nigel Adams MP, Chair of the All Party Parliamentary Group on Music.
Artist Services also facilitated the band’s fan club presale which saw tens of thousands of Maiden’s fans secure their tickets to the band’s first major shows in six years.
To work with Ticketmaster Artist Services on campaigns for your next tour please contact [email protected].
