In September 2016 Robbie Williams announced his brand new album The Heavy Entertainment Show with the release of bombastic single “Party Like a Russian”. The news was followed by details of a huge tour taking in some of the UK and Europe’s biggest and best concert venues.
With news of the upcoming live shows revitalising Robbie’s international fan base, IE Music, Ticketmaster and his new label Sony Columbia developed and announced a campaign wherein fans could secure presale tickets 48 hours ahead of general sale by pre-ordering the new album from selected retailers all over Europe. Amazon.co.uk were the UK’s album partner, while IE Music and Sony’s commercial team secured relevant partners in every territory.
Ultimately the record jumped to No.1 on the presale charts and in November shot to the top of the UK Official Album Charts on release. Ticketmaster also sold hundreds of thousands of tickets direct to delighted Robbie fans in a matter of hours. To learn how you can capitalise on your artist’s tour plans to help drive album sales contact [email protected].
The Heavy Entertainment Show Tour 2017 is a market first in that every Collector Ticket sold via Ticketmaster includes a Shazam video recognition watermark. Ticketmaster and IE Music teamed up with Shazam to ensure that the artwork on the Collector Ticket (available for £5.95 as an optional upsell in the UK) includes a hidden watermark, readable only by Shazam’s video recognition technology. By scanning a Robbie Williams Heavy Entertainment Show Collector Ticket with the video button in the World’s most popular music recognition app, fans can unlock exclusive video content and discount on official merchandise.
For more details contact [email protected]. Collector Ticket is only available at selected venues so always check events carefully.
Ticketmaster UK partnered with the Robbie team again to announce and sell a special Robbie Williams New Year’s Eve show at Westminster’s Central Hall – an exclusive event with a special performance from Robbie to usher in 2017, which promises to be a very exciting year for him and his fans.
