The Sound Lounge, a new community-oriented independent music and arts venue, will be using TicketWeb’s newly released Backline technology, which aims to give small venues and grassroots promoters a complete solution to sell tickets through their own bespoke platforms directly to fans. Services will include end-to-end management, event day functionality, PRS reporting, social integration, mobile capabilities, integrated marketing and more.
The Sound Lounge has crowdfunded over £12,000 in just one month to give London a new independent music venue, which will also house a bar and vegetarian café. Open seven days a week from January 27, The Sound Lounge is set to run on a not-for-profit basis.
Keiron Marshall and Hannah White, the husband and wife co-founders, said “We are pleased that we have been able to join up with TicketWeb. Their Backline technology is a real revolution in gig-ticketing, being the only system which truly accounts for the entire structure behind independent music, from the artist through to the venue. We are full of optimism for not only our future as a new venue, but for the future of emerging talent and independent music in our capital and the UK.”
Sam Isles, Managing Director of TicketWeb, said, “At TicketWeb, maintaining a thriving grassroots music industry is at the heart of what we do. With venues finding it harder than ever to stay afloat, we see it as our duty to do whatever we can to make life easier for them. Working with venues such as The Sound Lounge has given us first hand insight into the needs and concerns of venues and promoters, and we are confident that TicketWeb Backline will help solve these issues and support venues, promoters and artists across the UK.”
Following the recent progress report by the London Music Board, it has been identified that 94 grassroots venues are currently operating in the capital, including the Sound Lounge. Since being elected in May 2016, Mayor of London Sadiq Khan has been vocal in his support of the capital’s night time economy and his intentions to make London a 24-hour city. In October he appointed artist, presenter and performer Amy Lamé as Night Czar to help protect and develop London night life.
For more information on TicketWeb Backline contact [email protected].
