After a bumper season of fundraising, representatives from the charity came into the Ticketmaster offices last week to host an emergency simulation and give staff a first-hand experience of the work UNICEF does when responding to crises across the globe.
Led by John, Melis and Sarah from UNICEF’s Corporate Partnerships team and using real-life data, 25 members of Ticketmaster’s London team were put into groups and tasked with responding to the different aspects of crisis management – from water sanitation efforts and nutrition, to child protection and logistics.
Over the course of two hours, Ticketmaster staff had to react to media requests, master internal communications and teamwork, and number-crunch their way through stacks of data to establish a plan for the affected area as they worked to provide aid for malnourished and vulnerable children.
The session was fraught with drama as the reality of what challenges UNICEF face came startlingly to light.
The experience came following a season of fundraising by Ticketmaster over the festive period. An upsell across all events on the site allowed customers to add a donation to UNICEF whenever they were purchasing tickets.
The final total for the fundraising season reached £15,517.
