Now in its 10th year, IMS is five days of deep discussions about all things electronic music and the official kick off to the island’s infamous clubbing season.
Here’s 10 things we learned about #IMS10.
1. One of the scene’s most prominent up-and-comers Enzo Siffredi, creator and main man of Minimal Kids and Wired, rocked the Hard Rock Hotel rooftop at the AFEM Lounge, co-hosted by us (Ticketmaster) and Smirnoff Sound Collected.
Enzo’s exclusive vinyl-only set of sun-kissed soul, disco and house was seamlessly mixed and whipped the delegates into a funk-fueled frenzy. Even Kenny Dope’s Gonzales wasn’t immune to Enzo’s charms as he grooved along.
Here are more photos from the AFEM Lounge which was one of the best parties at IMS this year, even if we do say so ourselves.
2. The issue of diversity was front and centre of the Summit. From an inspiring keynote from one of the scene’s most prominent female artists, The Black Madonna, to the various sessions and panels hosted by industry organisation SheSaidSo, #thinkinclusivebeinclusive is very much the main message of the IMS this year. There was also a record number of female speakers this year, with the gender split among delegates proving more equal.
3. Back to ’92 – The sounds of ’92 were a huge influence on the sets of Sasha, Seth Troxler, Miss Kittin, Pete Tong and Maceo Plex. It’s clear that deep progressive house with a nod to the early ’90s will dominate the dancefloors of the white isle this summer.
4. Hï Ibiza (formerly known as Space) is this year’s hot spot, and had everyone talking. Commenting on the newly renovated club Seth Troxler said, “It’s the most iconic venue in the history of electronic music”. It also boasts a stellar line-up of residencies with Eric Prydz, Black Coffee, Steve Angello and Armin Van Buuren providing European progressive sounds, whilst Masters at Work and Dimitri from Paris serve a US house sound on Fridays at Glitterbox.
5. Bernard Sumner, a founding member of New Order, shared memories of his time on the island sketching out the songs for their classic album Technique in 1988 in his keynote interview with Pete Tong.
Sumner revealed that the band did very little recording during their three-month stay preferring to drink beers and catch the Balearic beats played by Leo Mas and Alfredo at Amnesia: “We were expecting Acid House as that had already hit The Hacienda, but there wasn't any, they were playing odd pop and weird EBM (electro body music); we liked the sound and what they played was a huge influence on the songs we finally produced for Technique”.
6. The Young Guns Network and Buzz Jam panel “Meet the new member of my band, he's/she's a coder” gave us a glimpse into the future of music marketing. The session was all about encouraging artists to engage developers and computer programmers in the creative process and utilising APIs (application programming interfaces) to create new content. Sites like Spotify were cited as ways to create unique user experiences that engage the fan.
7.The annual IMS Business Report revealed the EDM industry is now worth $7.4 billion!
8. The 10th annual Ibiza debate was the hottest panel. The main focus was the challenge to find a balance between providing luxury for the VIP generation which generates higher income whilst offering affordable experiences for the workers and the club tourists who come to the island to party. With €70 admissions and €20 drinks charges the norm, many people feel priced out and are not returning to the island.
9. A poignant moment was a standing ovation for the family of Mo Chaudry, who was honoured for his life's work promoting club events on the island following his death earlier this year.
10. The IMS closing party at Dalt Vila, a UNESCO World Heritage site in Ibiza town, is the most beautiful place to have 10,000 dancers going crazy. The bill boasted a who’s who of the scene doing back-to-back sets including Maceo Plex b2b Tale of Us, Seth Troxler b2b Miss Kittin, Pete Tong b2b Nicola Moudaber, Dixon b2b Kenlou (Masters at Work), The Martinez Brothers b2b Kenlou, B.Traits b2b Jesse Rose and Manu Gonzalez b2b Lollino.
Nothing signals the opening of the summer season quite like this!
The night finished off with a tribute to the late and great Robert Miles, by playing his classic track “Children”. A real shivers down your spine moment.
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Massive congrats to Ben Turner, Mark Netto, Danny Whittle, Pete Tong and team for yet another incredible IMS. Here’s to chapter 11 in 2018.
And a humungous thanks to AFEM (Association for Electronic Music) for letting us be your partner again for AFEM Lounge and Smirnoff Sound Collective for coming on board this year.
And for Ibiza party calendar tickets this summer head over to Ibiza Nation. Your 2017 clubbing adventure starts here!
In London, we joined the fight on 4 February to raise money and awareness on World Cancer Day.