Today we celebrated Accessibility Awareness Day at Ticketmaster, a day designed to celebrate the work that Ticketmaster are doing on accessibility, whilst raising awareness of digital access and inclusion amongst staff.

We were joined by the Royal National Institute of Blind People (RNIB), whom we have been partnering with. Their inspiring talk ‘See Differently’ addressed some surprising misconceptions around sight loss;

Did you know that 93% of people registered with a visual impairment can still see something?

The RNIB also presented how innovations in technology are transforming the lives of blind and partially sighted people, allowing staff to demo their VR Visualiser ‘EYEWARE’ which allows users to experience a selection of eye conditions through the EYEWARE app and Google Cardboard.

Ticketmaster’s International Product design team shared the extensive research, design and user testing that has taken place with clients and disabled users on the Ticketmaster Pro site. Likewise, on our new Ticketmaster website, a demonstration shared how accessible tickets are being surfaced on the Event Details Page alongside companion tickets, and the impact this has across the whole user journey for those using assistive technologies.

“The purpose was to get everyone talking, thinking and learning about digital access and inclusion for people with different disabilities by sharing with the wider business a variety of initiatives that are being put in place and showcasing the challenges faced by those with disabilities” said Linda Barr, Associate UX Director, International Design.

There were demonstrations using screen reader technologies on Ticketmaster.co.uk to illustrate the importance of ensuring the website is coded correctly to adhere to professional standards, as well as simulations of a range of eye conditions using augmented reality, and the analysis we are using to review colour contrast on our ISMs for colour blind users.

Finally, people were able to get competitive by completing a Keyboard Only Time Challenge, whereby they were tasked with finding tickets to a particular event in order to highlight the importance of keyboard navigation on the site for those who cannot use a mouse.

To discuss developments with our team, use our online form.

For more information on the RNIB visit their website.

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