The ICC Cricket World Cup 2019 launched its public ballot, backed by an inclusive marketing and PR campaign called ‘Are you in?’.
The campaign's launch film stars Freddie Flintoff, a cricketer who transcends popular culture, singing and dancing to the sound of Imagine Dragon's ‘On top of the world’, inviting the public to join the ‘World Cup Carnival’.
The campaign continues the marketing approach of putting fans, influencers and celebrities at the heart of the creative, resonating with the 1 billion cricket fans around the world as well as reaching outside of the game to engage new fans with the sport. The campaign celebrates the wonderful diversity of cricket, celebrating the 10-competing nation’s coming together on the greatest stage, where uniquely in multi-cultural Britain, each has strong home support. The ticketing for the campaign, which was developed by MATTA, will be delivered by Ticketmaster, appointed by the Cricket World Cup 2019 following a highly competitive pitch.
Over the duration of the partnership, Ticketmaster will provide Cricket World Cup 2019 with a comprehensive ticketing service including white label site, operations, fulfilment, access control and customer service. In support of this, utilising Ticketmaster’s proprietary, state-of-the-art marketing tools and best-in-class reach, a UK and International marketing campaign has been developed to drive the key campaign messages and to reach millions of passionate sports fans across the world.
Adam Newsam, MD Ticketmaster Sport:
“The Cricket World Cup is one of the most prestigious events in the global sports calendar, and we are proud to be ticketing partner. This campaign is truly a reflection of what’s wonderful about this sport; inclusivity, passion and excitement. Our team of dedicated experts and passionate cricket fans look forward to providing the best-in-class services that only Ticketmaster can offer.”
ICC Cricket World Cup 2019:
The ICC Cricket World Cup is the flagship event of the international cricket calendar. The event takes place every four years, with matches contested in a 50-over format, and is the third most watched sporting event in the world. The 2019 World Cup will be played between 30 May and 14 July 2019 at 10 cities across England & Wales.
The public ballot allows fans to apply for tickets for every match between 1 Aug and 29 Aug. There will be a general sale of all remaining tickets in late September and supported by a re-sale platform for fans to exchange tickets.
To enter the public ballot visit: https://tickets.cricketworldcup.com/
Full match schedule: www.icc-cricket.com/cricket-world-cup/fixtures
Through the partnership Ticketmaster markets have been paired with a local cancer charity to raise funds across Europe, Australia and New Zealand.