This week we launched our State of Play: Festivals study, which surveyed 4,000 festival-goers across the country to get their thoughts on the UK festival landscape.
The study reveals that the environment is not the only concern for socially conscious festival-goers, with inclusivity of festival line-ups also on the agenda.
- 41% of festival-goers say they want more diversity in line-ups
- Almost a third (29%) saying they consider the gender parity of line-ups before buying a ticket
Interestingly, men are more concerned than women when it comes to gender representation (32% of men compared to 28% of women).
BBC DJ and Music Week cover star Jo Whiley said: "It’s so encouraging to see that issues like diversity in line-ups and sustainability are part of the equation when people decide which festival they want to go to, and even more encouraging that organisers are already responding to this.”
The full report offers insight into fans’ attitudes towards pressing issues like sustainability and gender representation at festivals, as well as their views on food, drink, romance, new music discovery and the overall festival experience.
Ticketmaster’s full study can be found here: blog.ticketmaster.co.uk/state-of-play-festivals
Venue branded e-giftcards have launched for The Baths Hall & The Plowright Theatre and the Bonus Arena in Hull.