Celebrating its 20th anniversary, the original dance music festival Creamfields took place during the August bank holiday weekend (23 – 26 August). Home in the beautiful Cheshire countryside, once again a star-studded range of world-famous DJs were booked to thrill over 70,000 dance music fans.
This year’s festival saw over 300 artists perform across 30 stages and the stand-out performers included Major Lazer, Axwell & Ingrosso, Alesso and Carl Cox, whilst Eric Prydz brought his incredible hologram live show HOLO for a UK festival exclusive.
Renowned for its industry-leading production values, Creamfields 2018 continued to ramp up the pace. Generator – a cavernous structure made of scaffold and shipping containers – was another bold innovation for the festival. Built on the multi-tiered concept of SILO, Generator brought an industrial feel and promised a few surprises as well. Several sections of its walls doubled as viewing galleries, whilst the abundance of scaffold and trussing that made-up the structure provided an all-round spectacle for revellers, including an enormous all-encompassing, multi-dimensional wall of LED screens, and lights, lasers and pyro that spanned the length and breadth of the structure.
The Ticketmaster team were kept busy over the course of the festival; everything went smoothly to support our client with:
- Number of box offices: 3
- Number of staff members on site: 35
- Number of scanners used: 120 scanners (including contingency)
- Access to the festival via print tickets: The event was fulfilled using A4 printing – the first time we have used A4 on an event of this scale. This meant from our perspective we were able to dispatch the tickets in record time with much less stress on the fulfilment team. From the client’s perspective they were able to use ad space on the A4 ticket to provide important information about the event.
- Scanning and wrist banding was managed by a third-party provider. They were briefed daily on how to use the equipment and were supervised by Ticketmaster employees.
Check out the photos from the festival.
Now that spring is upon us, we're thinking ahead to those all-important summer ticket sales, as well as increasing sales for those quieter pre-summer months.