SW4 has a reputation for bringing in the hottest names in dance music. It’s been doing that since first coming onto the scene in 2001. After upsizing to a one-day event in 2003, SW4 has only grown bigger and better. Now a massive two-day event held in Clapham Common, it’s won countless awards and is considered London’s premier electronic music festival.
This year, to commemorate the 15th-anniversary edition, SW4’s organisers pulled out all the stops. They partnered with Capital, the UK’s No.1 hit music brand, to assemble a fantastic line-up of globe-trotting DJs. Capital FM hosted the main stage, but there was also a Capital Weekender stage featuring a wide range of dance music artists. The headline acts were impressive and leading the pack, in a UK festival exclusive, was Marshmello, one of the true characters of electronic music. Joined in headlining was the London-based Chase & Status, who marked their milestone 15th year of making music with a hometown show on Sunday. Saturday also saw sets on the main stage from the likes of Dizzee Rascal, Sigma and Jax Jones, while Sunday featured Craig David Presents TS5, Andy C and Stefflon Don.
When the festival ended on Clapham Common, the Electric Brixton opened its doors for Bassline Carnival, the official South West Four after party.
The Ticketmaster team were kept busy over the weekend and here are the key statistics from behind the scenes:
- Number of box offices: 1
- Number of staff members on site: 7 x Ticketmaster staff (per day) and 1 x Field IT staff
- Number of scanners used: 40
- Scanning managed by a third party (and Ticketmaster provided training on their usage)
- Scan data reporting: The promoter had access to real-time scan data
Check out South West Four 2018 in action.
Now that spring is upon us, we're thinking ahead to those all-important summer ticket sales, as well as increasing sales for those quieter pre-summer months.