On Monday 13 August, George Ezra announced that he will hit the road again in March 2019 with a string of new UK arena tour dates.
“We’re going on tour! And not just any tour, the biggest run of dates that I will have ever played,” said George about the new announcement, “let’s make it one to remember.”
The extensive UK tour includes shows in Newcastle, Leeds, Liverpool, Brighton, Nottingham, Cardiff, Glasgow, Manchester, Birmingham and London and follows his November 2018 tour in smaller venues in cities including Sheffield, Hull and Glasgow.
Artist Presale
Ticketmaster Artist Services were employed by live agent 13Artists, management Closer Artists, record company Sony Music and live promoters nationwide (including SJM Concerts, Metropolis Music, Communion Music and Crosstown Concerts) to promote and manage a major artist presale, 48 hours ahead of general sale to reward George’s most loyal fans with exclusive ticket access.
Artist Services created a landing page, listing all UK tour dates, so the artist had one branded destination for ticket to share with his fans. The team also generated the exclusive passcodes required to enter the presale, which were distributed to fans by label Sony.
See George Ezra’s tour landing page here.
The presale on Wednesday 15 August sold out in a matter of hours paving the way to an extremely fast-moving general sale Friday 17 August, plus the news of additional roll dates in London, Sheffield and Manchester.
Tackling touts
George and his team have for a long time tackled touts and bots head on, having partnered with Ticketmaster on numerous previous tours and events to actively control resale of ticket to his shows. These have Included intimate charity underplays with special guests at Union Chapel, Islington, London. Read more here.
This tour is no different with George’s team, Ticketmaster and the venues partnering with one another to reduce secondary ticketing through a combination of names-on-tickets with ID checks at entry. Each passcode allowed a customer to purchase up to 6 x tickets and an accept-and-continue page ensured acknowledgement of the terms.
George Ezra first burst onto the scene in 2014 with his hit single Budapest – which reached No.1 in several countries. His debut album, Wanted on Voyage, featuring Budapest and other singles including Cassy O, Blame It on Me and Barcelona, was released in June that same year and went on to become the third best-selling album of the year.
Ezra’s follow up album was released in March 2018. Featuring singles Paradise and Shotgun, Staying at Tamara’s reached number on in the UK album charts upon release.
Take a listen to George Ezra’s No.1 hit single Shotgun.
Here are those March 2019 arena tour dates in full:
7 March 2019 – Metro Radio Arena, Newcastle
8 March 2019 – First Direct Arena, Leeds
9 March 2019 – Echo Arena, Liverpool
11 March 2019 – Brighton Centre
12 March 2019 – Motorpoint Arena, Nottingham
13 March 2019 – Motorpoint Arena, Cardiff
15 March 2019 – The SSE Hydro, Glasgow
16 March 2019 – Manchester Arena
17 March 2019 – Genting Arena, Birmingham
19 March 2019 – The O2, London
Roll dates announced:
20 March 2019 – The O2, London
22 March 2019 – FlyDSA Arena, Sheffield
23 March 2019 – Manchester Arena
To create an artist presale for your tour please contact [email protected].
