Haim are the sister-trio from Los Angeles that earned a place in our hearts thanks to their AOR-tinged smash hits The Wire and Don’t Save Me from their phenomenal 2013 debut Days Are Gone which saw the group garner comparisons to the greats including Fleetwood Mac. However, the band’s sophisticated combination of pop, R&B and classic rock makes them one of the most inventive groups currently in the business and fans were delighted worldwide when they announced a brand new album, Something to Tell You, released in July 2017. New singles Want You Back and Little of Your Love show an album that matches the quality of their seminal debut and points to a band at the height of their powers.

Fans wanting to catch the band in the UK in 2017 had just one small opportunity. An intimate one-off show at Camden Town’s Electric Ballroom, quickly turned around while the band passed through the UK on a promo tour for the new record in the week of its release.

Demand for tickets was unprecedented.  Label Polydor (Universal Music Group) teamed up with Ticketmaster Artist Services to deliver a chart eligible album tie-in for the Electric Ballroom show to capitalise on the excitement of the show.  Ticket access was only available to fans who purchased the album from Haim’s official store – Ticketmaster drove thousands of customers to the promotion via its database and marketing channels.  Thousands of fans picked up their copy of ‘Something to Tell You’, helping the record reach Number Two that week in the official charts.  The show was sold out in less than a minute!

Something to Tell You on Polydor Records is available here on Amazon. 

To discuss how Artist Services can be a strategic marketing and ticketing partner for you campaign, contact [email protected].