In early May we kicked off our Summer of Live 2018 campaign which is designed to help customers discover great live entertainment throughout the warm weather months, whatever their tastes.
Combining several of our entertainment guides in one convenient hub, Summer of Live helps you find the perfect sporting event, theatrical production and attraction, as well as plan a great family day out and save the pennies with fantastic offers and flash sales. It also showcases our dedicated Festival Finder, which offers a comprehensive list of the UK’s hottest music festivals, along with line-up announcements, previews, news, interviews and exclusive access all throughout the season.
While putting tonnes of live entertainment opportunities at customers’ fingertips, the campaign is being heavily promoted through our own channels with dedicated landing pages, social and homepage takeovers, spotlights, Solus eshots, blog and social coverage, TicketAlert newsletter placement, ad retargeting and PPC/affiliate marketing.
Plus, we’ve been running a huge outdoor media campaign. Across London you may have spotted one of the nearly 150 ads running on the Underground. Ads have also appeared in other UK cities and print publications.
