Over the past four years Ticketmaster have supported Cancer Research with their Stand Up To Cancer campaign. In 2017 we raised over £90k from October to November – an increase of 170% YOY.
Last month, Chris Edmonds, Chairman UK & EVP, International Strategic Partnerships, and Michelle Plant, Marketing Director, were invited to the Cancer Research UK’s Corporate Partners Spring Dinner.
During the evening Frances Milner, Executive Director of Philanthropy & Partnerships, spoke about how valuable the partnerships are to CRUK. Guests also heard from CRUK’s Chief Executive, Sir Harpal S Kumar. After 11 years at the helm, Harpal will be stepping down from his post at the end of June, so this was one of his last events.
Harpal spoke about the organisation’s bold ambition for the future – to see three in four people surviving cancer by 2034 – and the progress that has already been made towards achieving that goal. Today, he said, we have the technology and an understanding of cancer that was simply unimaginable 20 years ago. CRUK is capitalising on this by bringing the right people together through funding programmes such as Grand Challenge, and institutions such as the Francis Crick Institute in London. The organisation is also working hard to raise awareness and educate people about the risk factors for cancer, as this can have the biggest and fastest impact on saving lives. All of this work is only possible thanks to CRUK’s dedicated supporters, including the corporate partners.
During the evening Harpal and Frances handed out some awards, which were aligned to CRUK’s own core values: Being Brave, Being Sharp and Being United.
The Being Sharp Award was presented to Ticketmaster for successfully learning from previous experience and implementing changes to raise more money with our 2017 Stand Up To Cancer campaign than the previous two years combined.
A big thank you to the CR team for all their great work, a wonderful evening and of course our award.
Words by Michelle Plant
