On 24 May, Six Day London marked the return of their annual event at Lee Valley VeloPark, Queen Elizabeth Olympic Park this autumn.
They held a party in our Imperial Bar with 100 guests made up of sponsors, hardcore fans, event stakeholders and cycling rider royalty including four-time World Champion Max Levy and 2018 Commonwealth Games bronze medallist Chis Latham.
With events held across Europe, Six Day London will be back for its fourth year this October. Winner of 2017 Best Entertainment Experience at the Sport Industry Awards, it's a unique cycling proposition that combines world-class racing with a party vibe.
Through the event held at Ticketmaster’s HQ they were able to convey this fun-filled atmosphere as guests could go down our giant slide as well as enjoy music and a Rollapaluza roller racing contest set up on the stage.
At the event, James Durbin, CEO at Six Day Cycling, said, “We are really excited to introduce some new sponsors this year in Sony and Tourism Switzerland and happy to be able to welcome back others for consecutive years. 2018 promises to be bigger and better than before.”
Interested in hosting a launch, press event, showcase or party for your clients? Our stylish live space is available for hire. Contact ImperialBookings@LiveNation.com for rates and more details.
Ticketmaster Artist Services were busy scribbling notes in panels, sprinting between venues for gigs and picking up the bar tabs.