This summer we’ve launched a special campaign to encourage people to enjoy a great summer of live entertainment. Called Summer of Live, it promotes everything from festivals (through our newly launched Festival Finder guide) to sport, family days out and super offers. And we’ve also hosted two sizzling hot flash sales!
Stretching from May until September, the Summer of Live campaign has been heavily promoted through our own channels with dedicated landing pages, social and homepage takeovers, spotlights, Solus eshots, blog and social coverage, TicketAlert newletter placement, ad retargeting and PPC/affiliate marketing.
Plus, we’ve also been running a huge outdoor media campaign. Across London you may have spotted more than 150 ads including a mix of the billboard-format cross track 48 sheets (shown above) as well as stair and escalator posters.
Want to be involved in Summer of Live? There are many ways you can participate. Contact your Client Account Manager now to discuss all the options.
This month we catch up with Matt Buttell, Ticketmaster UK’s Content Manager, to learn about his experiences in the industry – and his love for West End theatre!