Building on our constant success, we once again launched a 24-hour flash sale in mid May.
Held on Friday 12 May 2017, it continued with the following three main aims:
1) To generate more tickets sales for our clients
2) To reward our fans with great exclusive offers
3) To drive traffic to our site
As part of our Summer of Live campaign, the flash sale was yet again another staggering success. We ran offers from over 48 festivals, tours/artists and events and sold over 25,000 tickets.
This highlights not only how well compelling offers can sell, but how great the promotions are for individual brands and awareness leading up to the festival season when timed right.
Ticket sales have increased at an incredible rate, with our totals pushing the boundary of 2016’s Black Friday offers.
Feedback has been incredible from clients and fans alike.
We have a great offers team here at Ticketmaster, so if you'd like to get support for any upcoming offers, be part of our Summer of Live campaign or get involved in our next flash sale, please contact Holly Watson at firstname.lastname@example.org.
We get an insight into her day-to-day role as well as find out what she's listening to and looking forward to attending this year.