Ronnie Peters has joined Ticketmaster as Director of Business Development for Theatre, Arts and Comedy.

Ronnie joins us from Sonia Friedman Productions where he was Head of Sales and Revenue, working on countless Olivier Award Winning shows including Harry Potter and the Cursed Child which opened in New York, Melbourne, San Francisco and Hamburg.

With over 15 years’ experience in the theatre industry, from production companies to West End marketing agencies and Delfont Mackintosh venues, Ronnie brings a deep understanding of the theatre business, it’s needs and audiences, to ensure we apply the most dynamic ticketing solutions to the UK’s venues, tours and events.

Gary Roden, SVP Client Development & Commercial, Ticketmaster UK, said: ‘Ronnie joins us at an exciting time at Ticketmaster, with advances in technology opening up new opportunities to build on the success of our growing Theatre business. Ronnie’s experience working for some of the world’s biggest theatre productions combined with a strong industry network makes him the ideal addition to lead the team and build on our recent successes in this area.’

To contact Ronnie Peters about your event, please use our online form.

More news


Two more venue branded e-gift cards launched

Venue branded e-giftcards have launched for The Baths Hall & The Plowright Theatre and the Bonus Arena in Hull.


Opportunity: Promote your family events with Minimaster

Ever met our Minimasters? We work with a number of young presenters-in-the-making every year to showcase the family friendly events coming up.