Our entertainment guide pages have now fully migrated to the WordPress platform. WordPress works in modules and allows us more flexibility when creating pages.
Gone are the days of heavy listings and endless streams of new onsales. Our guides are now populated by a variety of bespoke modules and all incorporate related social media and blog content – in essence, we’re turning our guides into one-stop content hubs, so our fans can find everything they need, all in one place, no matter what they’re into.
Our guides cover all our major category genres, including West End Theatre, Comedy and Sport; for Music, our new WordPress platform has allowed us to consolidate our listings into one Concerts & Tours hub – highlighting the latest new onsales and last chance gigs – we also have six individual sub-genre music guides, covering all kinds of music tastes from hip hop and grime to country and classic rock.
Our Family offering is supported by Minimaster, which has had a rebranding in line with the new look page on WordPress. We now offer MinimasterJR, which caters for families with young children; while Minimaster+ caters for families with children aged 8+.
We’ve also created a new look Classical Guide and offer City Guides for major cities across the UK – the Cities hub allows us to grow this reach further, with a carousel highlighted key events in other cities up and down the country.
Our Gift Guide – which allows us to plug in seasonal activity for Mother’s Day, Valentine’s, Father’s Day and Christmas – now runs all year round on WordPress, showcasing the biggest tours across all genres.
In addition, we’ve moved our Offers page to WordPress too, allowing more scope to focus on key offers during flash sales and key marketing periods. This also means that any event we’re running an offer on will be displayed across all guides with that offer, as one entry on WordPress can populate multiple guides.
Finally, we’ve launched our major summer initiative Summer of Live on WordPress this year, too. This campaign, which incorporates key guides from across the business, is so easy to manage on WordPress, allowing us to group events from a multitude of different guides instantaneously.
The biggest advantage of WordPress is that the modular aspect allows us to move things around with ease on any of the pages we create. This means we can refocus fans’ attention to different sections of a guide depending on current themes, trending topics or big news – all at the click of a button.
The ease of use from both a management and customer experience perspective means WordPress is paying dividends. Everything is fully trackable on WordPress, meaning we can clearly see how many people are viewing a page and what they’re transacting with across our guides.
We think they look great – and hope you do too!
To get your event featured on the guides, speak to your Client Marketing Manager.
