Demonstrations included sharing the extensive research, design and user testing that has taken place with clients and disabled users on the Ticketmaster Pro site. Likewise, on our new Ticketmaster website, a demonstration shared how accessible tickets are being surfaced on the Interactive Seat Map (ISM) alongside companion tickets to provide the ability to book online.
“The purpose was to get everyone talking, thinking and learning about digital access and inclusion for people with different disabilities by sharing with the wider business a variety of initiatives that are being put in place and showcasing the challenges faced by those with disabilities” said Linda Barr, Associate UX Director, International Design.
There were demonstrations using screen reader technologies on the new checkout pages which have been coded correctly to adhere to professional standards, as well as simulations of a range of eye conditions using augmented reality and the analysis we are using to review colour contrast on our ISMs for colour blind users.
The Manchester Call Centre showed how our partnership with Nimbus and use of their Access Card platform assists in bookings.
Finally, people were able to get competitive by completing a Keyboard Only Time Challenge, whereby they were tasked with finding tickets to a particular event in order to highlight the importance of keyboard navigation on the site for those who cannot use a mouse.
Have a look at more photos of what went on below:
