Ticketmaster is the global ticketing leader with more than 530 million primary tickets processed annually. The move will see Swiss fans and artists gain access to Ticketmaster’s world-class service and innovative technology. The launch will see a new strategic partnership between Ticketmaster, the global leader in live entertainment ticketing, and local ticketing firm, tixtec, headed up by industry veteran George Egloff (shown above).
As Ticketmaster continues to expand its operations and market share across Europe, Switzerland is a key market with a growing live entertainment business and significant venues.
Mark Yovich, President of Ticketmaster International, commented, “We are excited to bring Ticketmaster to Swiss fans, introducing greater levels of service and choice in the ticketing sector in Switzerland and providing fans seamless access to our worldwide marketplace of events. Working with George Egloff and his team brings together our global experience with his invaluable understanding of the Swiss ticketing and live entertainment sector.”
George Egloff, CEO of tixtec, said, “Ticketmaster is the global leader in ticketing and to be part of the team that is bringing its technology and service to Switzerland is truly an honour. The collaboration represents a huge milestone in live entertainment, and will significantly benefit Swiss fans, venues, sports clubs and event organisers alike.”
