Ticketmaster, a division of Live Nation Entertainment, has today announced the promotion of Gary Roden to Vice President, Theatre and Comedy.

Gary’s promotion signals the UK expansion of Ticketmaster’s Theatre and Comedy division, which currently delivers ticketing and marketing campaigns for hundreds of different comedians and theatres each year.

Starting his career at Clear Channel Entertainment, Gary has held a number of senior positions within theatre industry. At just 25, Gary took on the role of General Manager at the Bristol Hippodrome under Live Nation and later the Ambassador Theatre Group (ATG). In 2010, he took over the management of the 3,000-capacity Edinburgh Playhouse, the UK’s largest theatre, before becoming the Managing Director of Parkwood Theatres, operating four separate venues across the South of England.

Since joining Ticketmaster three years ago as Business Development Director, Gary has been instrumental in the success of Ticketmaster UK’s theatre business. He has dramatically changed the brand’s approach to theatre ticketing with the introduction of API technology and has been central to the delivery of ticketing services for Hamilton in the West End. 

Andrew Parsons, Managing Director, Ticketmaster UK said, “Gary is an invaluable member of the team. His leadership coupled with Ticketmaster’s incredible brand and marketing power puts us in a tremendous place to deliver the very best ticketing services for theatres across the country. I thoroughly look forward to seeing what the future holds for him under his new role connecting millions of theatregoers with the incredible variety of shows they want to see.”

Commenting on his promotion, Gary said, “This is a time of great transformation and opportunity within both the arts and ticketing industry, I am looking forward to continuing the work with our dedicated team to deliver the very best service for our clients and theatregoers.”

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