Millions of fans come to Ticketmaster to buy tickets each year using our Fan Platform. We’re in the process of making that experience even better.

We’ve spent months researching, designing and building our new look and feel, to make it as easy as possible for fans to find what they want.

UPDATE: Our completely new homepage is now visible to 100% of fans. It’s bold and impactful, giving more space for editorial content and highlighting your events. Everything is fully responsive, so it looks great and is easy to use on every device.

Our genre pages (Music and Sport are shown below) have now launched on our new look Fan Platform too and are currently visible to 50% of users. The new pages provide a cleaner look for genre-specific events, allowing customers to easily navigate to find the events they care about and discover new shows in their area.

music_genrepage_gs.jpg  sports_genrepage_gs.jpg

Here’s the remainder of our rollout plan:

  • We’re working page by page, homepage is now and we’re continuing with genre pages and improved quality of these pages
  • We're constantly monitoring performance as new pages go live
  • We'll continue small percentages of users on new pages and slowly increase traffic from the old to new experience following testing

For more information about our new Fan Platform, please contact your client account manager or email


More news


Tastemakers: What's Ticketmaster's blog editor listening to this week?

There’s something in the water in Philadelphia, a city that continues to produce exciting alternative music.


Ticketmaster Sport's Q1 roundup: A strong start to the year

Across our whole international business, the team and I have been working hard winning new clients, delivering some of the biggest sports projects in the world, and most importantly helping our... More