While independent festivals are growing from strength to strength delivering experiential events rather than solely relying on headliners, they are facing hindrances including exclusivity clauses and rising costs while still balancing affordable ticket prices and exciting line-ups.

 

Rob Hallet lead a panel on artist development and how grassroots promoters and venues are supporting emerging artists. Elisabeth Barker Carley of Dreaming in Colour Productions went so far as to start her own venue, The Shed in Leicester, and described that despite the difficulties in getting fans to new artists’ shows the rewards hugely outweigh them.

 

The importance of social networks and data and how they can be utilised by the live music industry was also discussed. Where marketing budgets are tight, how can promoters and artists utilise social networks and retargeting to promote their shows and music effectively and what is the best method of communication to attract fans?

 

Finally, after the aftermath of the Manchester and Paris attacks, a panel of security experts provided insight and best practices to help venues and event organisers ensure the safety of their customers. The importance of inter-department and agency cooperation, sharing of information and new technology all have a part to play in the future of ensuring customer safety at events.

 

Post conference the eighth Live Music Business Awards were held celebrating the very best UK businesses who drive the country’s live music industry. Congratulations to our clients who won including The SSE Hydro which won Best Venue Teamwork – Arena. 

Words by Gillian Henderson